ALE (Astro Live Experiences) launches new brand assets created by Sunshine

2017.09.19 (Tue)

ALE Co., Ltd. (Minato-ku, Tokyo. CEO Lena Okajima. has partnered with Sunshine (London, UK; New York, Los Angeles, USA. CEO Mel Exon. to rebrand the company.

This is the first public-facing collaboration between ALE and Sunshine since the UK and USA-based entertainment company was appointed as long-term creative consultants in early 2017. The two companies are to continue working in close partnership during ALE’s roadmap to its first shooting star deployment.

The full rebranding process will be officially unveiled on Tue, September 19, and includes a new logo more reflective of the ALE’s position as the world’s first space entertainment company. Moreover the honed brand ethos reinforces ALE’s desire to develop and further scientific research using the latest in space technology. The rebranding process also features a new tagline, Hello Possible.

About ALE Co., Ltd.

ALE (Astro Live Experiences) is a Japan-based space entertainment startup that creates shooting stars on demand using microsatellites. Its mission is to contribute to scientific research through entertainment. It was founded in September 2011 by Lena Okajima, a serial

entrepreneur with a Ph.D. in Astronomy from the University of Tokyo.

Presskit: dropbox link


For more information, please contact our PR Team

t: +81 (0) 3 3248 1630 | e:

About Sunshine

Sunshine ( is a next-generation entertainment company based in London, New York and Los Angeles. We create entertainment properties that connect brands with their most valuable audiences; partner the world's leading entertainment rights holders in the development and exploitation of new and existing IP; and help major entertainment companies define and activate their vision and brand ethos. Our expertise includes brand and talent strategy, design, online and real world experiences, and the conception, production and distribution of feature films, television series and short-form content. Current partners include A+E Networks (including Lifetime, A&E, History and Biography), Google, Gucci, the Roald Dahl Literary Estate, the London Philharmonic Orchestra, AEG Presents and PepsiCo.

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For more information, please contact Bethany Reilly, Head of Brand at Sunshine

t: +44 (0) 7521 088 370 | e:

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