ALE selected to feature in Victoria and Albert Museumʼs “The Future Starts here”

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2017.12.25 (Mon)

ALE Co., Ltd. (Minato-ku, Tokyo. CEO Lena Okajima. http://star-ale.com/) has been selected to feature in the V&A’s major 2018 spring exhibition The Future Starts Here opening 12 May 2018.


In its exhibition, the V&A will explore the power of design in shaping the world of tomorrow. From portraits of Chelsea Manning generated by her DNA, a chargeable shirt which can power a smartphone, objects printed by the world’s first zero gravity printer to a global seed bank to prevent loss of plant species in the event of a crisis, The Future Starts Here will bring together groundbreaking technologies and designs currently in development in studios and laboratories around the world. Drawing upon international research, and working closely with a range of companies,
universities, practitioners and advisors, the V&A will seek to represent this new picture of an advancing future with more than 100 objects, many of which have never been on public display.The Future Starts Here will explore the impact these objects may have on the body, the home, politics,cities, and the planet. Visitors will be guided by a series of ethical and speculative questions to connect the subject matter to the choices that everyone has in their everyday lives. (From V&A Press) The exhibition will take place in the V&A’s new Sainsbury Gallery.

The exhibition is arranged in four sections - Domestic, Public, Planetary, and Cosmic. ALE’s shooting stars and satellite components will be displayed in the section of the exhibition where “If Mars is the answer, then what is the question?” will be asked.

The Future Starts Here
The Sainsbury Gallery
Victoria and Albert Museum
12 May - 4 November 2018
vam.ac.uk/thefuturestartshere | #TheFutureStartsHere

For further PRESS information about the exhibition please contact Madeline Adeane on madeline@reesandco.com / +44 (0)20 3137 8776 (not for publication)

About ALE
ALE is a Tokyo-based space entertainment startup that creates shooting stars on demand using microsatellites. Lena Okajima, a serial entrepreneur with a Ph.D. in Astronomy from the University of
Tokyo, founded the company in 2011 with the mission to contribute to scientific research through entertainment.

http://star-ale.com/
For any inquiries, please contact us at info@star-ale.com

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